HOW TO GET 12,000 customers in the first 2 days of a startup?

How to promote online dreary business of selling something everyday and ordinary? For example, machines for shaving?

How to blow up the Internet and get users to spread the virus for free on a new, but not exclusive service (sending shaving tools subscription)?

The answer is already there - a short stay in this funny movie, do not forget to touch the sensitive points of the mass consciousness (for better dissemination).

That is what happened with the young American startups Dollar Shave Club ( "Club shaving for the dollar" ), which opened just a month ago (and consisting of only five people):

Business is a monthly subscription users supply razors with subscription price - from 1 to $ 9 per month.

In the Internet there are many foreign clubs similar monthly supply of cosmetics, socks, etc.household trifles.

But this is not just a startup appeared on the Internet, and it literally blew up and two days turned into a successful business (getting the first two days 12,000 customers).

That's exactly the same as it instantly grew Statistics website:

And all thanks to video posted on YouTube March 6, 2012 (already 4 million views):

Pulley is quite simple. But grazing in the affected area of ​​potential customers - they pay too much for shaving accessories brand manufacturers (from $ 20 a month).

The key phrase and the motto of the company was freshly obscene phrase  "Our Blades are F ** King Great"  ("oh-our blades continuously cool"):

Apparently, the phrase came to the right place.Since already 48 hours after the start of the video in the first 12,000 registered customers (source in English.).

And because the company did not spend a dime on advertising. All made only one simple movie (and its correct description on YouTube).

And after that went ssylochki in social networks and articles in the virtual media.

Now do not stop an avalanche. The company has become a phenomenon.

Write about it (and write) the largest Internet Publishing (Wall Street Journal, HuffingtonPost, Techcrunch and others). Dollar Shave Club has hit in Wikipedia.

In his video presentation already removed Parody .

The process has started and it will not stop.

PS  I think that is how to make a revolution.Quickly, avalanche, sweeping away everything in its path.

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