26 нояб. 2013 г.

Mobile version AS A WAY to preserve and increase INCOME

Why is mobile version of the site?
Then, that more and more people prefer to go to the sites through mobile phones and smartphones. And if you lose these people, you are depriving your website development and self - income.
If you go to the statistics of your site and see by what operating systems (OS) visitors to your site, you may notice that over the last year, the share of visitors with operating systems for mobiles and smartphones (Symbian OS, Android, iOS iPad, iOS iPhone) increased.
From my statistics (liveinternet.ru) shows that the fraction entering the site from mobile devices in May 2011 increased from 1.2%:
Visitors from mobile devices in May 2011
to 3.7% in February 2012 (3 times!)
Visitors from mobile devices in February 2012
If it goes on like this, very soon go to the sites through mobile phones will be up to  half of the visitors . Despite the fact that reading the usual site via a mobile phone is very inconvenient.
And it's understandable. Try to push the encyclopedia in your pocket. That's how the attempt to view non-optimized websites through mobile phones (regular poster "Home Based Business" via a smartphone)
View conventional home business from your smartphone
Almost nothing is visible (very small), but nothing of navigation and can not speak - it is daunting.
What kind of advertising revenue (or anything else)?
Therefore, if you do not take care of creating a mobile version of the site, you can lose potential visitors and has won earnings.
What are the mobile versions of websites?
1.  Mobile version can be incorporated in the basic version of the site. Software such a site can determine which device people visited the site, and immediately forward it to the correct version of the site - or mobile. Too expensive to develop (if ordered part of the artist).
2.  separate mobile site. It's just a simple look of the site. With a minimum of graphics, more user-friendly navigation.  Usually mobile site slid under m.imya_domena.zona location or imya_domena.zona / mobile /, imya_domena.zona / pda / - as you like.Although often I meet the first variant (with subdomain m).
3.  Mobile site made ​​on the service side. There are services (I have met so far only foreign), which is loaded in the appearance of an existing site, from its individual parts combined site more readable form, so it built a new, mobile version, and your visitors get to it by redirection. These services are mostly paid (and if free, then any load) - DudaMobile.com (Free and paid versions)Moably.com (Free and paid versions) Mobstac.com (Paid, with one month of free use) XtGem.com (Free service) Mob.is.it (Paid, with the possibility of free testing for 21 days).
See for yourself which option is more suitable to you.
Mobile version of the website "Home Based Business"
After watching mobile sites popular news sites, and seeing something like that you can do yourself (simplified, of course, form, without the bells and whistles) I chose the 2nd option.And 1 hour to make a simple, but comfortable for reading on a mobile phone version of its website -  m.homebusiness.ru  .
This site is a only a few pages (with the most recent articles) with unifying their homepage, which is an illustrated list of articles.
Kind of mobile "home based business" with a conventional computer:
Mobile site home business with a computer
Here's how the site looks on a smartphone (left - the main page, right - inside page of the mobile site):
View Mobile Home business smartphone
Quite readable and manageable.
Of course, you can do better. But to begin with quite come.
How to maintain and increase revenue?
Many advertisements on this site does not hang. But even one ad unit (the same Google Adsense), added in any part of the page (top or bottom) will take about 1/6 of the screen when you view it. It is a lot.
Especially that make mobile site can not only on contextual advertising.
The most important thing in the mobile version of the site - is the ability to retain existing and acquire new readers (and new readers mean more income).
On one of the ways to acquire new readers thanks to mobile site, read the following article.
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