26 нояб. 2013 г.

Bloggers as a Profession

In a recent study HeadHunter Top 10 occupations with the potential of growth of salaries I was surprised to see that the word blogger  today is not just a man leading blog, and profession, and, promising:
Blogger - promising career
In 2012, bloggers, professionals are expected to be getting more than in 2011, by 23%.
How to explain this situation Head Hunter: "Contact with rating blogger, web editor and manager to work with social networks associated with the growing demand for these professionals in connection with the transfer of the business of many companies in the online environment" .
The role of bloggers today many companies underestimated (although their political role, many have already evaluated).
But bloggers are now able to celebrate as this or that company and destroy its image (and, I suspect, that the destruction of the image of costing the company a lot more expensive).
How it (destroys companies) periodically makes Eksler in his blog:
Exler's negative review for a taxi company
(Note that a good company taxi - as opposed to offending - Eksler not name, in other words, free positive reviews from bloggers do not wait, as opposed to negative)
And, if it's cold glorification of Cost Exler's in 1000 dollars:
The cost of advertising Exler's blog posts
then destruction and mockery - free, happy and given Search Engine Optimization:
Negative reviews are perfectly indexed by search engines
In other words, the price of a negative review of one blogger (in this case - Exler's) for the company in terms of money is not less than 30 thousand rubles.
(Do not know yet whether the companies pay bloggers for removing negative reviews, but here are some of them at least keep track of all the negative reviews and enter into discussion - in other words, too pay, not only the blogger and his collaborator.)
More influential blogger (more and better than his audience), the more expensive is his word (both negative and positive).
Prospects for blogger
1. If you do not have a blog, you should start it.
2. Do not waste your time on the little things - not to sell for a penny, offering his audience all garbage.
3. Write a lot.
4. Write sincerely.
5. With the growth of your audience your word will become more and more weight (and a higher price). Sooner or later the time will come when one your post you will be paying $ 1,000 (or even more).
So blogger - is not just a profession, it is a highly paid profession.
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